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Tell us about yourself

I'm an ex-fashion retail manager from Essex married for 16 years, 2 son's 8 and 12, studied Art a college but after losing my dad at nearly 16 I couldn't afford to stay on beyond the first year. That's how I got into retail in the West End. I worked all over Essex and London for major retailers before starting a family. After the kids I was a stay at home mum for 9 years before setting up and running my friends store, this moved to online only in Feb this year just before lockdown! Meanwhile, I qualified as a nail tech and still offer my services in between running Filli. I'm an occasional freelance window dresser/visual merchandiser too. I've always worked with fashion, display and colour and instinctively know what goes with what and have a great eye for matching colour. Two years ago me and hubs started Filli London as I wanted to produce a great quality product and work hard for myself rather than for the benefit of others, I always put 100% effort into whatever I decide to do. I was a party girl in my younger days, love any kind of dance music, love a good boogie, my friends and family, and having a laugh. In my spare time, I love fashion, interior design cooking, sunshine, reading and constantly educating myself to improve my business. We are almost 2 years into a full renovation project on our home which my husband works on full time since being made redundant just 6 weeks after we moved in Sept 17. Living through it hasn't been easy to say the least! I put my heart and soul into my business and strive to show our customers how much live and care has gone into every pair of our flip flops. Hope I haven't waffles on too much!

Tell me something about yourself that no one would believe. 

I was once an extra in a Dennis Waterman TV Drama (shocked concert audience member) 

Instagram - FilliLondon

Favourite Instagram account you follow? Instantgoddess But there are loads more

Favourite # on Instagram? #fillilondon because it's mine!


What’s your favourite Miss Red product? 

Stripe trainers

Shop Trudy's Look

Where do you shop the most? H&M

Leopard or Zebra? Leopard

Trainers or heels? Both and Flip flops

Who influences your style? No one really, I know my own style

Sum up your personality in 3 words 



Good sense of humour